ELSA (The European Law Students' Association)

This year the ELSA Italy Training Week is going to be held in an unforgettable setting: the marvellous Island of Sardinia. ELSA Cagliari with the support of ELSA Italy offers to all of you the chance to visit our beautiful Island in the best period of the year, August, when you have the opportunity to be attracted by colours, sceneries and magic atmospheres of this lovely place! During the event are going to take place some workshop sessions (general trainings and area’s one), and a semi master focused on business strategies. Our guest will stay in the student house, having the chance to visit the city and see other sights of our Island. For this reason we suggest you participate to our event that is going to take place from the 2nd to the 9th of August and during it you will have the opportunity to go to the most beautiful beaches in Sardinia, enjoying our region specialities and having lots of fun!

Sun, beaches, fun, good food and ELSA Spirit….you will find it in our event!

During our event you can choose to follow a general training, or a training focused on how to plan an event and fund-rising or a semi master in Elements of Market Analysis and Strategy, it is just your choice! but...it is not finished yet...are going to take place some trainings for the GIT members (and for who wants being part of it).

About the semi-master programme….

Elements of Market Analysis and Strategy
(as applying to business, ELSA and... dating)

Concept:
The first two sections of the training intend to transfers to the participants some basic instruments of market and business analysis needed in order to rationally elaborate a business strategy. The third section, rather than consisting in a "how to" guide for elaborating strategies, intend to both outline a conceptual framework of the different kind of strategies to be elaborated in a business environment and provide some strategy-related appraisal instruments while transferring to the trainees some basic business terminology.


Section 1 - Tuesday morning
Introduction
a) The concept of Business Strategy
b) The process of Strategy elaboration
c) The difference between corporate, business and functional strategy

External (Environmental) Analysis
a) The PEST(EL) method
b) Evaluating competition level: Porter's diamond
c) Evaluating competition level: Porter's five forces
d) Strategic groups
e) Market Segmentation


Section 2 - Tuesday afternoon
Internal Analysis
a) Resource Analysis
b) The concept of Resource, Capability and Core Competence
c) Resource Audit
d) The Resources' square
e) the VRIO framework
f) Core competencies and the market
g) the Value Chain and the Value system
h) SWOT Analysis


Section 3 - wednesday morning
Strategies
a) Corporate Strategy
b) Business Strategy
b) Porter's model of generic strategies
d) Functional Strategy
e) Growth strategies: penetration, diversification, market/product development (The Ansoff matrix)
f) Stabilisation strategies
g) Decline strategies: investment, repositioning, divestment
h) Collaborative vs. proprietary approach
i) strategy evaluation, the RACES criteria

To apply is request a fee of 35 euro per day plus 20 Euro for social programme and insurance and 10 euro for transfer from the airport to the Hostel and return, 275 Euros in total(if you apply before the 10th of June) Airport transfer: remember when you apply to specify if you need a transfer The fee includes full board (breakfast, lunch, dinner, disco and alcoholic drinks) and people will stay in the student house in double room.

The banker's transfer have to made on the bank account n.820142ABI 03104 CAB 04802
IBAN: IT67S0310404802000000820142
Object of payment : Participation EITDS 2010
SWIFT (BIC) CODE: DEUTITM1592
BANK: DEUTSCHE BANK, AGENCY of “Via Tuveri” CAGLIARI;
made out to: ELSA Cagliari.
Object of payment : Partecipazione agli EITDS 2010

 

For further information www.elsacagliari.it